Introducing Miami Racket House with Soho House

The US Open finals weekend brought tennis into a different light. Together with Soho House Miami, we set up a three day long pop up at their Wynwood location that felt less like an event and more like a cultural moment - a place where the game, the city, and the community all came together.

The Weekend

Matches unfolded with the usual intensity, but the real energy was what happened around them: friends meeting on the terrace, conversations stretching long after play, giving the tennis community in South Florida a platform for real connection. Tennis became the backdrop for a broader world of music, food, and atmosphere.

The Brand

What made the weekend distinct was the world we built around it. Custom merchandise, branded touches woven through the House, curated food and drinks - every detail was intentional, designed as an immersion into the Miami Racket Club universe. It was the layering of these elements, each reinforcing the next, that transformed the space. For three days, Racket House wasn’t just an event. It was a brand in motion.

The Partners

Industry leading names helped elevate the weekend...partner brands like Cadence supplied hydration for our on-court event, DJ Mad Linx brought the energy, Complex taking the lead at wellness/recovery lounge, and Dunlop carried the matches with the official balls of our event. Each touchpoint contributed to the rhythm of the residency.

The Takeaway

Racket House at Soho House was a glimpse of where tennis culture is heading: rooted in play, but extending into lifestyle, community, and the spaces we choose to gather. For Miami Racket Club, that’s the brand world we continue to build: competitive, social, and distinctly Miami.

See you on the court soon.

-Miami Racket Club